Celebrating The Launch Of the Disney Junior
Give A Book, Get A Book Campaign
I’m really excited to share the brand new Give-A-Book, Get-A-Book program that Disney Junior launched this week and announced during the Disney Social Media Moms Celebration I attended earlier this month.
I was looking forward to our breakfast sponsored by Disney Junior that morning because my little 2-year old nephew was with us and he’s a huge Disney Junior fan. Genevieve Goings from Disney Junior’s Choo-Choo Soul kicked off our breakfast. It was fun to see all the moms out there who were so excited to see her. Since my kiddos are 12 and 16 and watch more of the “older” Disney shows, I’ve never seen Choo-Choo Soul, but Genevieve was a firecracker on stage and I loved her, so, I may or may not have watched Choo-Choo Soul after my kids went to school. I’m just saying. I had a chance to meet and hug her at a party later that day and she is just a doll!
We also heard from Nancy Kanter, Executive Vice President, Original Programming and General Manager, Disney Junior Worldwide; and First Book Board Member, Dr. Martha Bernadett who gave us some insight into this new wonderful program that would provide the donation of up to one million books by putting codes on specially marked Disney Junior books, products and receipts where you’ll be able to donate a book directly to First Book! Once you donate a book, you’ll be given access to a free digital book from Disney Publishing Worldwide for your own family to enjoy. Also, there will be lots of fun things going on locally in your communities at public libraries and Radio Disney events where bookmarks with redemption codes to donate a book to a U.S. community of your choice will be distributed. It’s going to be really easy for us all to donate and to be a part of getting books into the hands of children who need them!
Our next speaker to take the stage was LeVar Burton from Reading Rainbow! Now, I wasn’t allowed to watch a whole lot of TV growing up, so it took me a moment to make the connection with Reading Rainbow. But, as soon as the theme song played, I recognized it and it was so fun to hear the excitement in the room and to hear his voice! I totally remember seeing an episode or two…maybe at a babysitter’s house.
As soon as LeVar took the stage, he applauded all of us moms which was so cool! He talked about his mom and about the importance of fostering a love for books with our children at a young age. You guys, this man is so passionate about reading. You can just see it right here in his expression as he applauded us…
I just wanted to get up and hug him! I did some looking and actually found a clip of one of the episodes of Reading Rainbow that I remember seeing with Kermit the Frog! I absolutely love it! It made me smile from ear to ear watching it and how LeVar knows exactly what’s going on but Kermit won’t fess up to it. Watch below and see if you remember!
After a fabulous breakfast, we met up with our families where we were in store for some more celebrity magic! David Arquette (voice of Skully in “Jake and the Neverland Pirates”), Ariel Winter (voice of Sophia in “Sophia the First”), and Tim Gunn (voice of Baileywick in “Sophia the First”) took to the cozy living room chairs in front of the stage where all the kiddos were hanging out in bean bag chairs to read us a story! It was pretty awesome.
LeVar pulled up his own cozy chair and read to us from the Reading Rainbow app on a tablet! I loved how all of the kids could see that you can still read a book from an iPad or other electronic device…especially in this day and age!
It was such a fabulous morning and I’m so excited to be a part of helping with this unbelievably important cause! Please do everything you can to redeem those codes!